Dimex Ltd is a Finnish company that has been designing, manufacturing and selling the best workwear in the world since 1982. Dimex hails from Leppävirta, which is located in the North Savo region of Finland. Our clothes are worn by thousands of Dimex fans across the globe who work in the transport sector, earthworks engineering, industrial property maintenance, logistics, landscape construction, plumbing, electrical, HVAC or building industries – you name it!
Our product development, including the design process, pattern making and prototype sewing, takes place at Leppävirta, where our headquarters and customer service department are also located. As Finland’s leading workwear brand, we are proud to deliver more than 450,000 garments to the different corners of Finland and Europe each year.
At Dimex we aren’t afraid to admit our mistakes, never take ourselves too seriously and love a healthy dose of humour added to the mix whenever possible.
We like to get things done without making a huge fuss about it. We are straight-talking, open and honest, and proud of what we do.
Customer-led product development
Our premise is to make clothes that are perfect for their purpose, and the people who wear Dimex clothes every day have the real expertise and can tell us what works and what doesn’t. We are always happy to receive feedback and make changes to our products accordingly, which might be why we have an exceptionally close relationship with our customers.
Customer satisfaction is a top priority for us: whenever any problems arise, the process to solve them begins without delay. In cases where we have made a mistake of some kind, we are quick to admit it and keen to learn from it.
a top priority
Dimex employs approximately 25 people, and thanks to the compact size of our team, we are able to maintain low hierarchies and have open discussions. Our goal is to be a fair employer, with very little interest in creating hierarchical structures within the company. For us being fair means flexibility, good management skills, respectful behaviour, zero tolerance of discrimination, as well as ensuring that our employers find a sense of meaning and purpose in what they do while getting paid an appropriate wage.
We monitor employee satisfaction and well-being annually and our human resources committee intervenes immediately if a red flag is raised.
Every year, we conduct a well-being survey that examines the extent to which our employees feel self-motivated and satisfied with their job. If the average of the responses is less than 3.6 (on a scale of 1 to 4), we begin to investigate the issues and make changes where necessary.
The human resources committee
In addition to the Managing Director, the human resources committee of Dimex consists of three people who work at different departments of the company. During the meetings, the committee members discuss all sorts of important topics, including local agreements, occupational health and safety, ground rules at the workplace, recreational activities, ergonomics, well-being at work, working arrangements and company culture. It is hugely important to us that employees are involved in the decision-making processes.
Zero tolerance of discrimination
Although the style of humour at Dimex can be a bit racy and risque at times, we do not accept discrimination in any shape or form. At Dimex, religion, age, gender, sexual orientation or ethnicity are neither grounds for discrimination nor favouritism.
Flexibility and work–life balance
Work is not supposed to be the only thing you fill your days with, and it is important to find the right balance between the demands of a career and personal life. At Dimex, we encourage our employees to have a healthy work–life balance and do our best to offer support and flexible solutions at the different stages of their lives.
Investments in good management
Good management is the key to a fair and supportive working environment. At Dimex, managers are present in the employees’ lives and are interested in what happens at the workplace every day. Also, plenty of time, money and effort is invested in developing the managerial skills of the management team.
Towards a sense of meaning and purpose
Having a sense of meaning and purpose is crucial to how motivated and satisfied you feel at work. We help our employees find their own place at Dimex and encourage a two-way rapport, which allows employees to set and work towards their individual goals, together with our help. We provide plenty of feedback and enable continuous learning and development at work.
Everyone deserves to be paid an appropriate wage based on their performance and the requirements of the job. We regularly discuss the levels of pay together with our employees, and take increased levels of knowledge and skills into account in their pay. Our employees are always paid on time and according to the contract of employment.
Respectful behaviour and compliance with rules
The name of the game is that colleagues are always treated well and with respect. No matter what your title, at Dimex everyone is obliged to stick to the mutually agreed rules, develop their interpersonal skills and promote respectful behavior at work.
Dimex was founded in 1982 by Mikko Grön and Timo Krogerus, whose brother Jukka, together with his wife Sirkka, took charge of the company during the 1990s. Today, the main owner of the company is the Finnish private equity investor Sentica.
For the last couple of years, we’ve focused on getting even bigger and better. We have invested in expanding and scaling our network of retailers and have been able to cement our position within the current retail channels in Finland and all of Europe. We have been increasing our nationwide brand visibility. To support our growth, we have also hired lots of new faces to be a part of the wonderful world of Dimex.
The story of the name Dimex remains a bit of a mystery to this day.
Back in the day, Jukka Krogerus, the Managing Director at the time, took part in a marketing training where he was told that a good brand name has five letters and ends with the letter x. Soon after he sat down with a friend who worked in advertising and shared this piece of information with her. As they drank coffee and chatted away, somehow the name Dimex came up.
Well what does it mean? No-one really knows, but what we do know is what it stands for: Dimex is synonymous with the best workwear in the world. And that’s the only thing that matters.
All companies tend to say that their customers are the best. They clearly haven’t met Dimex fans, who are like a breed of their own. Dimex fans possess an unbelievably amazing attitude to work and life in general – not to mention their unique sense of humour.
If you find this hard to believe, you should definitely check out the awesome images and stories shared by Dimex fans on social media. We highly recommend you follow the hashtags #dimex and #dimexworkwear, and promise that you won’t be disappointed!
While there, you might also want to start following Dimex’s official social media channels that serve a healthy dose of useful stuff, garnished with a whole heap of nonsensical but decidedly entertaining content. Enjoy!